Go Beyond
We look beyond the most famous attractions and highlight neighborhoods, local experiences and places that deserve more attention.
ABOUT BEYOND NIPPON
Travel Deeper.
Explore the Real Japan.
Beyond Nippon is an independent travel publication for travelers who want to discover Japan beyond the usual tourist trail.
WHY BEYOND NIPPON
Japan is more than
the places everyone knows.
Tokyo, Kyoto and Osaka are extraordinary. But some of the most memorable experiences in Japan happen away from the obvious landmarks — in quiet neighborhoods, small restaurants, local markets, regional towns and everyday moments.
Beyond Nippon exists to help travelers look a little closer, stay a little longer and experience a side of Japan that is often missed when following the standard tourist route.
OUR APPROACH
How we explore Japan.
Travel Slower
Good travel is not always about seeing more. We encourage travelers to spend more time understanding a place rather than simply checking it off a list.
Stay Curious
Japan changes constantly. We approach every destination with curiosity and try to explain not only where to go, but why a place is worth experiencing.
EDITORIAL APPROACH
Useful first.
Inspiring second.
Our goal is to create travel content that is practical, clear and enjoyable to read. Articles are designed to help travelers make better decisions while also discovering places and experiences they may not have considered before.
We aim to keep information accurate and useful, and we may update articles when transportation, attractions, prices or other travel conditions change.
When recommending destinations, services or experiences, we focus on relevance to the traveler rather than simply including as many options as possible.
WHO WE ARE
Independent by design.
Beyond Nippon is independently operated by Nine.
The site was created to share a deeper, more thoughtful way of traveling through Japan with international visitors.
We are not an official tourism organization. Our aim is simply to make discovering Japan easier, more interesting and more rewarding.
BEYOND
NIPPON
GO BEYOND THE GUIDEBOOK
TRANSPARENCY
Keeping recommendations clear.
Some pages on Beyond Nippon may contain affiliate links. If you make a purchase or booking through one of these links, we may receive a commission at no additional cost to you.
Affiliate relationships help support the operation of the site, but they do not change the goal of our editorial content: providing useful information for travelers.
GET IN TOUCH
Have a question,
idea or story?
For questions about Beyond Nippon, collaborations or corrections, feel free to contact us.
CONTACT BEYOND NIPPON →